Get this from a library! Spotřební chování a marketing. [Jan Koudelka]. Get this from a library! Spotřební chování a segmentace trhu. [Jan Koudelka]. Je zaměřen na znalosti a nákupní chování spotřebitelů v oblasti biopotravin. Cílem práce je zjistit 6. ; Supervisor: Olga Horová; Reader: Jan Koudelka .
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Spotřební chování a marketing (Book, ) 
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Don’t have an account? The theoretical part deals with definitions of basic economic terms such as consumers and consumer behaviour, describes the purchase decision-making process and its phases and includes factors that influence consumer decisions in relation to the socalled black box. The E-mail Address es field is required. Would you also like to submit a review for this item?
The practical part includes my own marketing research, which was conducted with the help of quantitative methods using a questionnaire. However, formatting rules can vary widely between applications and fields of interest or study.
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Spotřební chování a marketing
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Analýza nákupních a spotřebních zvyků – Jakub Morávek
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